All the businesspersons out there... Suppose you decide to launch your e-commerce store to scale your brand. You invest in your website. You ensure that it incorporates the best of all creative elements. You've listed the best quality products. You spent a handsome amount of money on advertisements believing that's going to bring you exponential sales. But bravo… You find yourself at a great loss! If you're among the ones who are facing or have encountered the same problem, then this post is for you. Today, building just an e-commerce store and running ads won’t bring you the right customers who generate sales. While sales through e-commerce are on the rise, competition also increases in parallel. Therefore, for your store to surpass your competitors, you need to make e-commerce marketing strategies that not just bring you the right audience but also loyal customers. But before you jump into strategic elements for boosting e-commerce sales, you at least need to understand exactly what’s causing your low sales.

Why has your e-commerce store suffered low sales?

Competitors Outperforming Strategies

The golden rule for any business to grow online or offline is to know your customers' demands and keep an eagle's eye on your competitors’ actions. Your website sales also depend on what your competitors do to attract customers, i.e. their marketing strategies. So if your competitors are leveraging better content and SEO tactics. They have more user-friendly websites, so audiences are more likely to be attracted to them. Similarly, their social presence is also a factor that could gain customer trust.

Not Following Market Trends

No matter how much your products were loved by customers in the past. If those aren’t the present choices and you’re still trying to force them, then sorry, you’re walking on the wrong path. Swimming against the flow of market trends will only consume your economic energy rather than providing fruitful results.

Website Problems

Your e-commerce marketing gets you audiences, but they're not making purchases. If that's the case, then there may be chances of issues related to your website. Your website might have many creative elements, but its technical aspects aren’t optimised. For example, you have a slow loading time, weak product presentation, or poor mobile experience. Then your potential customers who visit your website will turn to your competitors. Now that you've understood the potential reasons behind your sales falls, let’s move towards the strategies that can overcome your potential weaknesses and multiply your e-commerce sales.

Strategies to Fine-Tune Your E-Commerce Website Sales

Create an intuitive, mobile-friendly website.

An intuitive, mobile-friendly website is necessary in today’s world. About 62.5% of website traffic globally comes from mobiles. User-friendly websites attract more customers and also build trust. Think of it from a user perspective, you land on a website that has good quality products but it has links that lead to irrelevant pages which display "404 error” or “page not found”. Then you visit another website which is well-optimised and gives you various rooms to explore. Which one are you more likely to buy from? The latter one, right… It’s obvious that the customer will lose trust in the website showing errors. So make sure that your website doesn’t have any broken links.

Optimise your Sales Funnel

Find the loophole in your sales funnel. Analyse each level, starting from the landing page to checkout. Find out where your customers are losing touch with you. Are you failing to gain trust or you’re not able to excite buyers to make a purchase. Improve your ad targeting by supercharging your e-commerce marketing services. Make sure that every penny you spend takes you to the right audiences. After you’ve brought audiences to your website, then in another stage show them some real user-generated content like testimonials or case studies to build trust. Now it’s your turn to convert interested visitors to customers. Offer some purchase incentives like special discounts, adding that they are only for a limited time. You can show their limited availability. This will create an urgency that could motivate interested customers to make purchases. Now, add a cherry on top with a loyalty program. Provide incentives for giving referrals. Motivate customers for repeat purchases by giving discounts on subsequent shopping. And yes last but most important, always thank your customers for shopping!

Search Engine Optimisation

SEO is a boon for your organic website sales. It boosts the credibility of the website. As a buyer searches for their desired products and you appear first on top results, then they are more likely to make a purchase from you. To begin with SEO, you need to focus on keyword optimisation and content quality. Using tools like Google Keyword Planner, SEMrush, or Ahrefs, you can find the keywords that are most searched by your target audience. In the initial stages, use long-tail keywords as they are better targeted. So you could get customers with higher buying intent for your product. Besides limiting content to product descriptions, create engaging blogs, guides, and 'how-to-articles' that could attract more visitors. Show them some high-quality product images and videos.

Do the A/B tests to find what works best for you

You’re trying to market products that are in high demand. Your website is optimised, and SEO is also driving traffic. But still not getting conversions? Then there’s a possibility that your landing page elements, like product images, description, or colour scheme, aren't appealing to your audiences. To find out the root cause, do A/B testing. Create a second landing page on which you test each variable one at a time. Using tools like Google Analytics, you can easily track click-through rates, traffic, or other aspects. Then make a comparison of the two. You’ll know what needs an update.

Motivate your customers to make a Purchase – Get Cart Recovery

Many times, you must’ve observed that customers add your products to the cart but then stop the buying process. They don’t buy the product. It’s the case with 70% of the customers. So you can motivate them to complete it by sending reminders, personalised e-mails, and retargeting ads. Offer special discounts that auto-apply at checkout. Give prompts like 'add one more item worth Rs.. 499 to get more 50% off', or 'order in 1 hour to get the fastest 1-day delivery'. However, remember that you need to motivate…not irritate your customers!! Follow these tips; you’ll surely get record-breaking sales. Follow Digital Whopper for more informative content.